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Welcome to a new way of looking at work. Job Talks is a research initiative aimed at revealing the underlying values that motivate an individual's career decisions in the Skilled Trades.





A National Survey of the work-related values of tradespeople. Nearly 1,000 tradespeople across Canada participated in our 45-minute study. The full report, which was released in 2018, provides a deep understanding of how they skilled trades workers see themselves and their profession. 

Interviews with men and women in the trades who love their jobs.  


Website and knowledge mobilization across Canada. This SSHRC-CCSIF project is now completed.


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Jon Callegher, Ph.D.


Project Director

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Project Director Dr. Jon Callegher is a marketing professor in the Centre for Business at George Brown College in Toronto. A millennial sociologist and conference speaker, Jon has a Ph.D. from the University of Waterloo. He is the author of Pearson Canada's next marketing research textbook.

Ahmed Said
Marketing and Creative Director

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Ahmed is marketing and media production professional with over 8 years of international experience. He has a proven ability in managing global marketing projects for prestigious brands in various industries including tourism, sports, and personal care products.

Benjamin Millard

Research Manager

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Benjamin plays a large role in partner relationship management and project logistics for Job Talks. He has worked with Dr. Callegher on Job Talks since its inception, helping to design and manage a comprehensive study on the intersection of personal values and employment.​

Special thanks to our

Job Talks Partners

Together, we will change the way Canadians view

education, training, and employment in the trades.

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